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- Apple TV and Peacock bungle the launch of their big bundle, Netflix studies a future of streaming over Elon Musk's (slow) satellites, and did the NBA's $76 billion future just rim out?
Apple TV and Peacock bungle the launch of their big bundle, Netflix studies a future of streaming over Elon Musk's (slow) satellites, and did the NBA's $76 billion future just rim out?
As we struggle to sort out our Apple TV account issues in time for the Nov. 9 debut of Vince Gilligan's 'Pluribus,' our weekly look at all things technology, media and telecom reveals how a big internal change at Penske Media Group probably signaled this year's Golden Globes sales backlash
Daniel Frankel & David Bloom
October 27, 2025
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Bundle bungle: Peacock and Apple TV have formed one of streaming’s better value packs, but their confusing sign-up process needs work
As streaming video bundles go, the new partnership between Apple TV and Peacock seems as smart and value-packed as it gets — two middle-market SVOD offerings, both too pricey on their own, now jointly discounted nearly 40%.
As an existing customer of both SVODs, who bristles at paying NBCUniversal just one dollar less each month for Peacock Premium Plus ($16.99) than I do for Netflix, I enthusiastically signed up for the bundle through Apple TV.
However, the signup process proved … vastly confusing.
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