- Next TMT
- Posts
- Roku declares its programmatic ad biz recession-proof, 'Charter entitlements' drive U.S. SVOD growth, and we mow through Paramount+ original 'MobLand'
Roku declares its programmatic ad biz recession-proof, 'Charter entitlements' drive U.S. SVOD growth, and we mow through Paramount+ original 'MobLand'
Also in our weekly newsletter covering all things technology, media and telecom, Fox's planned SVOD is all about the data, Apple TV+ finally gets serious about catalog depth, and Tier 2 cable finally gets serious about 'cellphone internet' competition
Daniel Frankel & David Bloom
May 05, 2025
In partnership with
Charter’s innovative ‘Life Unlimited’ video bundle shows early success … for everyone involved
One analyst referred to it as cable TV’s “last stand”: Following its landmark program-licensing standoff with Disney in September 2023, Charter Communications methodically reset all of its major programming deals so it could offer its Spectrum Select video customers basic ad-supported versions of the top SVODs at no additional price.
With Disney+, Paramount+, Max, Peacock and other streaming services integrated into Spectrum Select, and Charter refurbishing its video product after years of neglect, actively marketing it once again alongside broadband and mobile in its “Life Unlimited” marketing campaign, early results are in. And they’re promising.
Reply