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Perhaps it was the mundanity of having too many 24/7 channels themed entirely around ancient TV series like Green Acres, or having snoozed through too many thoughlessly assembled conference panels no-so-provocatively titled “What Makes FAST Go,” but at least a few of us tuned out on the free ad-supported TV revolution a few years ago.

That’s a shame, because the FAST segment of the global TV business appears to be having a legit moment. In fact, usage just keeps on growing, and monetization is getting better.