- Next TMT
- Posts
- FAST crosses more major growth thresholds, Hisense 'crosses the line' with intrusive ads, and David Ellison gets ready to cross off another $1 billion a season to the NFL
FAST crosses more major growth thresholds, Hisense 'crosses the line' with intrusive ads, and David Ellison gets ready to cross off another $1 billion a season to the NFL
Also in our weekly look at all things technology, media and telecom, Pete Hegseth goes Colonel Lockjaw on CNN, and MAGA group wants John Malone (of all people) to quit it with the DEI
Daniel Frankel & David Bloom
March 16, 2026
In partnership with
Check out our weekly Next TMT Talks podcast, where David and Daniel go deep on Taylor Sheridan’s shallow ‘The Madison’ and other matters of great technology, media and telecom import.
FAST keeps having a moment; Q4 viewing hours spike 21% globally as segment now spearheads streaming’s overall growth
Perhaps it was the mundanity of having too many 24/7 channels themed entirely around ancient TV series like Green Acres, or having snoozed through too many thoughlessly assembled conference panels no-so-provocatively titled “What Makes FAST Go,” but at least a few of us tuned out on the free ad-supported TV revolution a few years ago.
That’s a shame, because the FAST segment of the global TV business appears to be having a legit moment. In fact, usage just keeps on growing, and monetization is getting better.
Reply