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Raise consumer pricing in the middle of war and recession? Why not?, Netflix asks
A typical consumer products company, still counting a found $2.8 billion breakup fee from a scuttled merger, might be called ill-advised to raise prices amid war, erratic tariff policies, a $1-a-gallon spike in gas prices and spiraling overall inflation.
Of course, Netflix, which just upped monthly pricing last week for the second time in just over a year, isn’t the typical consumer-products company. It’s part of a successful merchandising strategy that analysts say likely will keep revenue growing in the mid-teens percentage rate, and perhaps beyond.
