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- Netflix's new UX catches social flack, the Grim Wiedzer takes on Warner's vastly indebted SpinCo 2, and Apple TV+ sticks the landing with critics
Netflix's new UX catches social flack, the Grim Wiedzer takes on Warner's vastly indebted SpinCo 2, and Apple TV+ sticks the landing with critics
Also in this week's very streaming-focused edition of our weekly newsletter covering all things technology, media and telecom, we explain why YouTube really isn't 'TV' after all
Daniel Frankel & David Bloom
June 16, 2025
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Netflix’s new UX fails the early anecdotal buzz test
A month ago, Netflix revealed a somewhat risky plan to overhaul a decade-old UX design that has helped it expand beyond 300 million users worldwide. While conceding the high level of difficulty in building a new user interface that will please a vast array of cultures, languages and tastes — not to mention the possibility of breaking something that was working just fine in the process — the streaming company insisted that the new UX had already been vigorously tested with select users worldwide.
As the Penske trades noticed last week, with the update starting to roll out first to LG and Samsung smart TV users, Netflix members are taking to Reddit, and the early buzz about about the new UX, anecdotal as it might be, isn’t great.
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