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- The NFL kicks off 'churn season,' the NBA loads up on Luka, and David Ellison makes a risky $7.7B move with UFC
The NFL kicks off 'churn season,' the NBA loads up on Luka, and David Ellison makes a risky $7.7B move with UFC
Also in our weekly newsletter covering all things technology, media and telecom, we look at the coming data center glut, the Duffer Bros.' big Netflix ankling, and the 'Galactica'-like vibes given off by Hulu's 'Alien: Earth'
Daniel Frankel & David Bloom
August 18, 2025
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‘Churn season’ kicks off with the start of NFL and college football
As NFL and college football training camps enter their culminating phases, streaming companies are getting ready to kick off a new campaign, too — churn season. Indeed, the six months between September and February yield the biggest signup events of the year for major SVODs including Peacock and Paramount+, who then watch just as many customers abruptly cancel service starting in around March.
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